After Analyzing 21 Websites Spending $214,300 On Google Ads Every Month We Found Semrush, Spyfu & iSpionage Reporting 10% or Less of The Actual Results
Here are 6 random examples of our findings:
Click on the screenshots to view them at a larger size.
Niche: Plumbing - Service Plumber
Target Location: Las Vegas, Nevada
✅ Verified Monthly Ad Spend: $12,000
# Search Terms Clicked Last 30 Days (From Search Terms Report): 202
Spyfu.com shows $1.33k estimated monthly PPC budget.
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
iSpionage.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
Niche: B2B Loans
Target Location: United States (country-wide)
✅ Verified Monthly Ad Spend: $7,500
# Search Terms Clicked Last 30 Days (From Search Terms Report): 1,048
Spyfu.com shows $2.25k estimated monthly PPC budget.
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
iSpionage.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
Niche: Dental
Target Location: Land O’ Lakes, Florida
✅ Verified Monthly Ad Spend: $5,500
# Search Terms Clicked Last 30 Days (From Search Terms Report): 549
Spyfu.com shows $171 estimated monthly PPC budget.
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
iSpionage.com shows this domain is spending $6 – $14 on Google Ads, and is bidding on 4 keywords.
Niche: E-Commerce
Target Location: United States (country-wide)
✅ Verified Monthly Ad Spend: $7,500
# Search Terms Clicked Last 30 Days (From Search Terms Report): 3,357
Spyfu.com shows $610 estimated monthly PPC budget.
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 6 keywords.
iSpionage.com shows this domain is spending $0 on Google Ads, and is bidding on 4 keywords.
Niche: Remodeling - Window Replacement
Target Location: West Palm Beach, Florida
✅ Verified Monthly Ad Spend: $18,000
# Search Terms Clicked Last 30 Days (From Search Terms Report): 519
Spyfu.com shows $2.76k estimated monthly PPC budget.
SemRush.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
iSpionage.com shows this domain is spending $0 on Google Ads, and is bidding on 0 keywords.
Niche: Education Courses
✅ Verified Monthly Ad Spend: $104,000
# Search Terms Clicked Last 30 Days (From Search Terms Report): 7,897
Spyfu.com shows $5.83k estimated monthly PPC budget.
SemRush.com shows this domain is spending $539 on Google Ads, and is bidding on 152 keywords.
iSpionage.com shows this domain is spending $282-787 on Google Ads, and is bidding on 144 keywords.
How Does PPC Ad Lab Stack Up Against The Competition?
PPC Ad Lab | SEMRush | Spyfu | iSpionage | |
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Update Frequency | Up to 72x a Day
| Once a Day
| Once a Day
| Once a Day
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Speed of Update and Amount of Data
| ![]() | ![]() | ![]() | ![]() |
Geo Targeting
| City/Town/Zip Code Level
| Country/State/City/Town/Zip Code Level
| No Setup Required
| Country Level
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Multi-Location Reports(s)
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Ad Change Notifcation(s)
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Ease of Setup and Setup Time
| ![]() | ![]() | ![]() | ![]() |
Competitor Ad Schedules By Hour and Day
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Device Targeting
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Hour By Hour Market Analysis
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White Label Reports
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White Label App On Your Domain |
Here's why they love PPC Ad Lab






Pricing
Micro
47
USD MONTH
- Google Search Keywords Data
- Google Search Ads Competitor Ads
- Google Shopping Ads Data
- Google Ads Competitor Schedule Data
- Desktop and Mobile Device Data
- Google Local Search Ads Data
- Related Search Terms Data
- New Competitor Alerts
- New Ad Copy Alerts
- Whitelabel Domain and Reports
- Advertiser Contact Lookup
- 2,000 Monthly Search Credits
- Worldwide Location Targeting
- Location Granularity: City, Metro, Zip
- Max Search Frequency Per Job: Hourly
- Client Domain Monitoring
- 0 Team Members
- Multi-Step Automated Email Sequences
- Email Templates Using 19 Unique Data Points
- Custom SMTP to Send From Your Domain
Mini
197
USD MONTH
- Google Search Keywords Data
- Google Search Ads Competitor Ads
- Google Shopping Ads Data
- Google Ads Competitor Schedule Data
- Desktop and Mobile Device Data
- Google Local Search Ads Data
- Related Search Terms Data
- New Competitor Alerts
- New Ad Copy Alerts
- Whitelabel Domain and Report
- Advertiser Contact Lookup
- 7,500 Monthly Search Credits
- Worldwide Location Targeting
- Location Granularity: City, Metro, Zip
- Max Search Frequency Per Job: 2x Hourly
- Client Domain Monitoring
- 1 Team Member
- Multi-Step Automated Email Sequences
- Email Templates Using 19 Unique Data Points
- Whitelabel Domain and Reports
Agency
397
USD MONTH
- Google Search Keywords Data
- Google Search Ads Competitor Ads
- Google Shopping Ads Data
- Google Ads Competitor Schedule Data
- Desktop and Mobile Device Data
- Google Local Search Ads Data
- Related Search Terms Data
- New Competitor Alerts
- New Ad Copy Alerts
- Whitelabel Domain and Reports
- Advertiser Contact Lookup
- 20,000 Monthly Search Credits
- Worldwide Location Targeting
- Location Granularity: City, Metro, Zip
- Max Search Frequency Per Job: 60x Hourly
- Client Domain Monitoring
- UNLIMITED Team Members
- Multi-Step Automated Email Sequences
- Email Templates Using 19 Unique Data Points
- Custom SMTP to Send From Your Domain
The PPC Ad Lab Origin Story
A brief timeline of how things came to be.

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2012: Founded Invisible PPC Agency
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2020: Grew to hundreds of clients worldwide and over 30 staff
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March 2021: Needed to build a list of plumbers advertising on Google - failed
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May 2021: Decided that it shouldn’t be this hard and started to turn my CSV into a full-blown SAAS with advertiser heatmaps and more
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Rest of 2021: Our first users loved it and we kept building
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February 2022: Version 2 launches
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March 2022: Local Service Ads & Google Maps support added
Frequently Asked Questions
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Which locations can I find ads for?We offer approximately 102,000 targeting locations mirroring those you can use in Google Ads. This includes worldwide targeting, states, counties, cities, zip/post code, and even places of interest like airports. We’ve got you covered
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Can I do radius targeting?Not right now, though we might look into that in the future.
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How fast will I see results?We don’t rely on a historic database, we capture ads in real-time, running searches up to 3 times per hour so you very quickly build up a real profile of your market as it happens.
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Can I export data?Yes, you can export advertiser data and other information to CSV.
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Can I use this for finding prospects?Of course, search for advertisers that meet your criteria. Then use our integration with Hunter.io to lookup contact information.
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How much does it cost?We have multiple plans available to meet your needs, and if you don’t find one for you – let us know and we’ll see what we can do.
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Do you have a free plan?We offer 500 free searches (1 keyword, 1 location x 1 search = 1 search). You can test us before choosing the best subscription for you.
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Do you offer refunds?You can test us prior to subscribing with 500 searches. We want to prove our results to you, but all subscriptions are final and non-refundable.
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Is your data accurate?In our testing our results are at least as accurate as in your Google Ads account and we often find results that Google don’t show you.