The Lab Report
Stay in touch with latest news of PpcAdLabs!
-
How to Prove PPC Value to Stakeholders in 2026
Your PPC campaigns might be performing well, but if stakeholders can't see the value, none of that matters. The gap between running good campaigns and proving they're good is where budgets get cut and client relationships erode.
This guide walks you through the metrics that actually matter, the formulas to calculate ROI and ROAS, and how to present PPC performance in a way that earns trust and secures budget. -
14 Profitable PPC Niches Every Agency Should Target
Not every industry is worth your time as a PPC agency. Some niches have clients with real budgets who stick around for years, while others drain your resources chasing businesses that can barely afford a $500/month retainer.
The difference between struggling agencies and thriving ones often comes down to who they choose to serve. This guide breaks down 14 niches with proven ad spend and high client lifetime value, plus how to validate and prospect them before you commit. -
How to Add Custom Code to the Advertiser Page (Chatbot Example)
Learn how to supercharge your PPC Ad Lab Advertiser Page with custom code. In this quick tutorial, we show you how to embed a chatbot (using GoHighLevel as an example), plus ideas for adding lead gates, scheduling tools, payment widgets, and more, turning your client-facing dashboard into an interactive, conversion-friendly hub.
-
How To Train Your VA to Lookup Contacts When Hunter.io Fails
When Hunter.io comes up empty, your outreach doesn’t have to stop. This guide shows you how to train your VA to manually find decision-makers using LinkedIn. From Boolean search techniques to verifying roles and personalizing outreach, learn a simple step-by-step process that keeps your cold outreach pipeline moving without relying on premium tools.
-
7 Reasons Why If You’re Not Doing Cold Outreach, You’re Leaving Money on the Table
Cold outreach isn’t just another marketing tactic, it’s one of the most overlooked growth levers for agencies. If you’re relying solely on ads, SEO, or referrals, you’re leaving money (and dream clients) on the table. In this post, we break down seven powerful reasons why cold outreach can deliver faster, cheaper, and more reliable results, without algorithms, content burnout, or platform risk.
-
Welcome to the PPC Ad Lab Blog: Smarter Prospecting Starts Here
We're thrilled to welcome you to the very first blog post on the brand-new PPC Ad Lab website, and if you’re reading this, you’re officially ahead of the curve.
Whether you’re an agency owner, digital marketer, or lead-gen specialist, this space is designed with you in mind. Our mission? To equip you with real-time data, actionable strategies, and behind-the-scenes insights that help you find better leads, faster, and turn them into paying clients.
What You Can Expect from This Blog
This blog will be your go-to source for:
Step-by-step guides on how to get the most out of PPC Ad Lab
Real-world case studies showing how agencies are using our tools to close more deals
Pro tips from our team on prospecting, outreach, automation, and reporting
Feature spotlights and product updates to keep you ahead of the game
Expert insights into what's working right now in the world of agency sales and PPC intelligence
In short, we’re here to help you stop guessing and start winning with data that speaks for itself.
Join Us on the Journey
If you’re ready to stop cold pitching and start data-driven selling, make sure to bookmark this blog, follow us on our socials! We’ll be sharing the tips, tactics, and templates you need to grow your agency with confidence.
Let’s build better campaigns, have smarter conversations, and close more deals, together.
Welcome to PPC Ad Lab.
